Swiss trailblazing sportswear brand, On, renowned for its innovative running shoes, is making waves in the world of tennis with its recent dive into tennis footwear.
On’s success story is certainly notable, having transformed from startup status to a 10-billion-dollar publicly-traded titan within just a decade, its exponential growth shows no signs of slowing down.
On surpassed ‘$1 billion in sales in 2021, and recently raised its estimates for 2023 sales to $2 billion’.
In a strategic move, On has tapped three legends onto their roster, Roger Federer, Iga Swiatek and Ben Shelton to help shape its journey into becoming a tennis powerhouse.
This expansion comes as no surprise given the brand’s commitment to pushing boundaries and enhancing athlete performance.
Roger Federer, a touchstone of tennis excellence and one of the most iconic figures in the sport, signed a partnership with On in 2019, which ignited immense buzz amongst sports enthusiasts.
This signing goes beyond a run-of-the-mill endorsement deal; he became an investor in the company too.
More recently, however, Swiatek and Shelton signed as ambassadors for On in early 2023.
As part of the partnership, Swiatek will collaborate with On’s product development team to help create tennis footwear that meets the demands of the sport.
Iga Swiatek, the young rising star from Poland who secured her first Grand Slam title at the 2020 French Open, is admired for her powerful game and on-court prowess.
Her partnership with On is an echo of the company’s progressive approach to supporting emerging talent in the world of tennis.
As Tennis aficionados worldwide eagerly anticipate the release of these tennis shoes that are poised to bring a grand slam of performance and style, we are wondering where On’s innovative journey will take them next.
