Ashton Hall, or “the Saratoga water guy” as he’s now known, broke the internet with his multi-stage morning routine.
The online fitness coach has been both celebrated and mocked for the bizarre rituals that kick off as early as 3:52 a.m.
From rubbing banana skin on his face to dunking his head in ice water with various fruits and veggies, Hall’s morning habits have sparked countless memes and reaction videos.
Love him or loathe him, this Marmite influencer has got people hooked, with over 1 billion of us watching as he plunged and sprinted his way through March.
But it’s not just Hall’s stock that’s risen – Saratoga water is getting its fair share of the limelight too. In every video, Hall can be seen sipping from the striking cobalt blue bottles or pouring the water into a glass bowl for that signature face dunk.
But what exactly is Saratoga water, and why are Hall – and now plenty of others – going crazy for it?
What Is Saratoga Water?
Saratoga water is a luxury American brand that dates back more than 150 years. Founded in the foothill of the Adirondacks, a 5,000 square mile mountain range in northeast New York, it gets its name from the city Saratoga Springs.
According to the history books, the city became a lavish destination dubbed ‘The Queen of Spas’ for those looking to tap into the believed healing powers of its spring water.
In 1872, the brand discovered a new spring and started bottling it under the name Saratoga Vichy, in what was a nod to the fabled French mineral Springs.
Fast forward to the 1980s, and Saratoga made its mark in the mainstream water market as a premium American-sourced alternative to imported waters.
The brand expanded across the United States, positioning itself as a symbol of luxury, synonymous with art, wellness, fine dining, and now, Ashton Hall.
Today, Saratoga offers just two main products: sparkling and still spring water.
Why Does Ashton Hall Swear By Saratoga Water?
There are literally videos of Ashton Hall carrying Saratoga Water into his condo by the caseload, but what’s the real draw for him?
Well, Saratoga Water describes its flavour profile like a sommelier would introduce a fine wine: smooth, crisp, and slightly sweet, with a refreshing finish. It’s easy to see why people like Hall are hooked.
The water is naturally filtered through rock in the Adirondacks, ensuring its purity. Water analysis reports show Saratoga Water is free from detectable traces of chlorine and fluoride, which are often found in American tap water.
Thanks to its natural spring source, Saratoga Water is also rich in essential minerals like calcium, magnesium, and potassium – minerals known to support bone health, muscle function, skin hydration, and electrolyte balance.
And as an added bonus, Saratoga Water contains minimal microplastics thanks to those iconic cobalt blue glass bottles.
Health benefits aside, there’s one obvious reason why Ashton Hall orders this stuff by the crate load: the aesthetic.
While Hall is clearly focused on his health, he’s also big on showcasing his wealth.
He openly discusses making millions through online fitness and business coaching, and if there’s one thing we know about millionaires, it’s that they tend to gravitate towards luxury. And Saratoga Water – stylish, premium, and undeniably chic – is the perfect fit for his brand.
What’s With the Face Dunking?
Well, aside from looking like something a high-functioning individual might do at 3:52 in the morning, face plunging in ice water actually has its merits.
For starters, ice water can help reduce swelling and puffiness, especially around the eyes. It’s a harsh wake-up call for sure, but it can also stimulate circulation, giving your skin a brighter, more refreshed appearance, while tightening pores.
As for the lemon? The active ingredient in lemon juice is ascorbic acid, better known as vitamin C. This powerhouse nutrient is found in many skincare products due to its ability to reduce acne, soothe inflammation, and even out skin tone.
So, while it may seem a bit over the top, there’s definitely a method to Ashton Hall’s madness. Could he achieve the same results in a simpler way? Most likely, but where’s the fun (and showmanship) in that?
READ MORE: Who Is Ashton Hall? The Saratoga Water Guy Who Broke The Internet With Bizarre Morning Routine
