TRIP Drinks Brings Nostalgic New Flavor to US Shelves
TRIP drinks has double the reason to look back at November with a fond smile.
The calming beverage specialist followed up its “biggest ever” flavor launch with news of a nationwide rollout in Whole Foods Market.
Cherry Lemon was added to the brand’s Mindful Blend earlier this month, bringing ’90s-inspired nostalgia to the soothing line-up.
Powered by 120mg of magnesium, plus TRIP’s signature blend of Lion’s Mane, Lemon Balm, and Chamomile, the global exclusive flavor released online and in Whole Foods stores in the UK and US only.
Then came confirmation that it will be joined by the wider TRIP drinks roster, bolstering the company’s presence in the American market.
“In 2019, Olivia and I started TRIP around a kitchen table with a simple mission: to help people find a little calm in the chaos of everyday life,” wrote co-founder Daniel Khoury in an announcement.
“Fast forward to today, we’re building a global movement of calm.
“Buzzing to share that our TRIP drinks range has officially rolled out in Whole Foods Market stores nationwide across the US.”
TRIP recently revealed it was betting on the US to fuel its next stage of growth after hitting a blockbuster valuation.
The London-based innovator, led by co-founder and CEO Olivia Ferdi, was taken over the $300 million marker by a $40 million funding round fueled by several celebrity investors.
Brazilian model Alessandra Ambrosio joined Joe Jonas, Paul Wesley, and Ashley Graham on the list of notable financiers.
Growth-stage consumer fund Coefficient Capital also backed TRIP’s potential as the functional drinks market continues to whet investors’ appetites.
That fresh cash injection positioned TRIP as the most valuable UK drinks brand since Innocent and Fever-Tree, and the highest-valued drinks business spearheaded by a female founder and CEO.
Now looking towards the global market, TRIP drinks has already established a solid foothold for US success.
It boasts 10,000 Stateside distributors — including Target, H-E-B, and CVS — plus a social media presence that reached half a billion impressions in the last year alone.
Having already smashed $100 million in profitable revenue in 2025, TRIP forecasts over $200 million in 2026.
Its partnership with Whole Foods Market, owned by Amazon, will only aid its mission to make that goal a reality.
“To our incredible US community, our amazing partners and the rockstars at TRIP making this a daily reality for millions, pushing boundaries with innovation and purpose,” Khoury concluded.
“Here’s to everyday moments of calm — and the people who make them possible. This is just the beginning.”
SEE ALSO: TRIP Looks to America After Clearing $300 Million Valuation
