Brazilian volleyball icon and Playboy cover star, Key Alves, is the latest athlete to join Christian Guzman’s roster.
The stunning influencer, who also runs her own OnlyFans channel, is the most-followed volleyball player in the world, with over 17 million followers on Instagram alone.
Key made history as the first Brazilian to play in America’s professional indoor volleyball league, which launched just two years ago.
She’s currently signed with LOVB Houston, the team representing Christian Guzman’s hometown in Texas.
Key Alves x Alphalete
Christian gave the 25-year-old a personal tour of his Houston-based mega gym, Alphaland, while finalizing the details of their flagship partnership.
Key, who became a South American champion with the Brazilian national team in 2018, joked that the gym was “bigger than her hometown” while looking around Christian’s fitness mecca.
Speaking on the deal, Guzman said: “I’m super excited to have Key Alves here. I think the fact that the women’s pro volleyball league started is huge, and we’re such advocates for women in sport.
“By really working with Key, our mission is to bring more women and athletes into Alphalete and stand behind our name a little bit more.
“Alphalete isn’t just Alphalete—it’s Alphalete Athletics. I think it’s a huge statement. She’s a huge player, she’s got a crazy, crazy, crazy following, she’s a great representative of the sport, and it’s something new and fresh.
“The fact that she’s in Houston, we knew we just had to partner up with her.”
Key Alves, who appeared on Big Brother Brazil in 2023, is undoubtedly a huge coup for Christian and Alphalete. As a leading face in one of America’s fastest-growing sports, model, and entrepreneur, she brings plenty of fresh eyes to the brand.
Joining her as Alphalete’s newest signing is Dallas-born influencer Christian Elliott, who boasts a smaller, yet still respectable following of 331,000 on Instagram.
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