Many people know the famous 27-year-old Jake Paul as a social media personality, content creator, entrepreneur, and Boxer. However, Jake Paul recently added a new title to his profile. On the 12th of June, 2024, Jake announced the launching of his new brand known as W. Jake Paul W brand is about selling personal care products for men.
From what the brand is about to what inspired the launch, here is all you need to know about Jake Paul W’s brand.
What is the W Brand About?
W was designed to help men who have challenges with smelling nice. In Jake’s words, the brand was designed to “motivate guys to go for the win”. The W brand is a collection of vitamin-infused body care products and is set to launch exclusively at Walmart and Walmart.com. The goal is to provide Gen Z guys with the necessary upgrade to their personal care routines.
For a start, W is launching three products: an antiperspirant deodorant, a body wash, and a body spray. Each of these products costs less than $10 and comes in three scents: W Original, Fresh Ice, and Deep Woods.
Jake also designed the brand to help men who battle with confidence and self-esteem. He figured out that boosting confidence and self-esteem starts with smelling nice.
Although Jake Paul is the W brand founder, Woodie Hillyard is W’s CEO. He has worked with different celebrities like Kris Jenner on their consumer brands before. According to Woodie, Paul’s passion is what will drive the brand to success.
The W Products
Being a clean freak, Jake admitted that sweating has always been a major cause of insecurity for him. According to him, he always wants to smell fresh, but training in Puerto Rico’s humid climate makes it a real challenge.
Therefore he decided to create something that can keep up with his lifestyle, make him stay fresh, and smell nice all day long. He also ensured the ingredients were without unhealthy stuff, inexpensive, and also in vogue.
Each product includes patent-pending mood-boosting scents, which are created by a top scent industry to improve your well-being through scent.
The range is also free of harsh sulfates, artificial colors, phthalates, parabens, and hormone disrupters. Instead, they’re packed with nutrient-rich ingredients like biotin, magnesium, vitamin B, and vitamin E to nourish your skin and hair. In addition, the products are vegan and cruelty-free. Here’s a list of W products:
- W Body spray: The W Body Spray is a smell-busting win for your pits and chest. You can also choose to use it on other areas of your choice. It has the scent of a garden of fresh mint, eucalyptus, lemon trees, and apple orchards. With only $6.97, you too can be a proud owner.
- W Original Deodorant: The deodorant is an all-day sweat protector that keeps stains off your pits. It also ensures you smell fresh throughout the day. It contains magnesium and vitamin D that promote healthy underarm skin. W deodorant is perfect for all skin types, especially for men who want to break a sweat. It also sells for just $6.97.
- W Body Wash: W Exfoliating Body Wash doesn’t just clean deep and leave you smooth and fresh, it also smells good. It’s made with Vitamin E and Biotin that help to promote healthy and hydrated skin. You can get it with just $7.97.
Jake also made it known that W will be adding bar soap, face wash, pomade, hair gel, and two-in-one shampoo and conditioner to its lineup of products later this summer.
Where Can I Buy W Products?
Jake Paul ensured that W products are easily accessible both online and in stores. For now, you can get any of Jake Paul’s Wbrand products at any Walmart store worldwide. To make it easier, you can shop W products online at walmart.com.
According to the Vice President of Merchandising, Personal Care, Walmart U.S., Jerrit Davis, customers are pleased with the introduction of W products to their personal care assortment. They’re also thrilled to be the first, exclusive retailer for the brand.
Will you be trying out the newly launched Jake Paul’s W Brand products?
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