Void Energy has officially landed – and it’s not just looking to join the energy drink market. It’s here to flip the whole thing on its head.
With billion-dollar ambitions and zero interest in playing by the old rules, Void is coming for the throne currently occupied by the likes of Red Bull and PRIME.
But this isn’t your average pre-gym fuel. Void Energy is built exclusively for the new wave of creators: the gamers, musicians, coders, streamers, and teen entrepreneurs making six figures from their bedrooms.
Its entire identity leans into the rise of the digital-first generation – kids out-earning their parents before they’ve even touched a résumé.
That’s the edge. That’s the brand. No boomers. No corporate bulls***. Just high-performance fuel for the hustle economy.
So, who’s behind it – and why is everyone talking about Void Energy?
Let’s get into it.
Who Owns Void Energy?
Void Energy is designed by creatives, for creatives – and leading this new-wave revolution is self-made entrepreneur and YouTuber, Jordan Bown.
Given the brand’s mission, it’ll come as no surprise that Jordan made his millions online through dropshipping and digital marketing.
He started by launching multiple successful dropshipping stores, racking up over $4 million in revenue before pivoting into mentorship.
Now, he’s giving back – offering free 18-hour courses to help success-hungry newcomers follow in his footsteps.
As someone who’s built generational wealth from a laptop, Jordan is all about rejecting the traditional career path and embracing financial freedom in the digital age.
His mission to take Void Energy to the very top is entirely self-funded – and he’s planning to document every step of the journey on YouTube.
What’s in Void Energy?
One thing’s clear with Void Energy: this isn’t about chasing new PRs in the gym or just powering through a mid-afternoon slump.
Jordan’s been resolute about his vision from day one. Void is designed for that grindset – hours of sitting behind a desk and locking in for a huge workblock.
And that “work” doesn’t have to mean spreadsheets and meetings. Whether it’s gaming, streaming, editing, building a brand, or launching a side hustle, Void is tailored to meet the demands of a generation creating success on their own terms.
The formula starts with a classic: 200mg of naturally sourced caffeine, giving the hit you’d expect from a high-performance energy drink.
To back it up, Void includes L-Tyrosine and a full spectrum of B vitamins to help sustain energy and sharpen mental performance.
But here’s where things get interesting – and where Void sets itself apart.
Jordan didn’t want the scratchy, jittery boost typically associated with pre-workouts. He wanted calm focus – the kind of tunnel vision that helps you deep-dive into a creative session.
That’s why Void Energy includes a lineup of popular nootropics: L-Theanine, Lion’s Mane, and Panax Ginseng, all carefully chosen to smooth out the caffeine curve and promote mental clarity.
What Is the Void?
So, what’s with the name? “The Void” is Jordan’s metaphor for the gamble every creative takes when they turn their back on a traditional career path in favor of the great unknown.
Explaining what it means to him, he said: “Entering the void is exactly what I’m doing through creating this company. Entering the void is taking the first step in a journey you don’t even know if you can accomplish.
It’s the starting phase of the hero’s journey in every single movie you’ve ever seen. It’s doing what scares you the most, betting on yourself, taking that risk, and going on a journey toward the path of your own dreams — no matter what anyone tells you.”
With a strapline that makes you want to quit your job on the spot, it’s clear the YouTuber knows exactly how to craft a message – and a marketing campaign – that hits deep.
What Flavor Is Void Energy?
Limited-edition Void Energy hoodies are already live on the brand’s website – but the drink itself is still in the lab.
Jordan’s currently deep in the process of finalizing the formula and locking in the right manufacturer, so it’ll be a little while yet before cans land in the hands of fans.
A local Utah-based facility is one of the options on the table, as is the powerhouse manufacturer behind cult-favorite OLIPOP. The latter, though, would force him to cut equity at an early stage in the brand’s growth.
What is confirmed, however, is the flavor. Like the OG can of Red Bull, Void will debut with a bold, original formula that has its own unique taste profile.
The can design is also already in the bag, and with nearly 100,000 people following the journey on TikTok, the official launch feels like a matter of when, not if.
Road to $1 Billion
To turn his dream of scaling a $1 billion company into reality, Void would need to sell $300 million worth of energy drinks every single year.
That breaks down to around $25 million a month, or just shy of $1 million every single day. No pressure.
Hitting numbers like that would require major retail partnerships, viral product traction, and serious buy-in from some of the biggest names and creators in the game.
So… does Jordan actually think he can pull it off? Let’s just say the goal is fluid.
As he puts it: “So, why on planet Earth do I think I can accomplish this? I’ll be honest, I don’t in the slightest — but I’m still going to try anyway.”
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