RAW Nutrition Welcomes 3D’s Christian Guzman to the Team
Christian Guzman has officially partnered with RAW Nutrition, joining forces with close friend and now business partner Chris Bumstead.
He also links up with another familiar face in Dom Iacovone, one of RAW’s original co-founders and the man who helped Guzman relaunch 3D Energy Drinks earlier in 2025.
“All of my businesses have been started because I believe in solving a problem in my day,” Guzman said in an announcement.
“I truly can sit here and say that if I were to go and build a supplement brand, it would almost mimic exactly what RAW is doing.
“That’s why I’m choosing to team up and partner with the brand that’s doing everything that I would do if I were to own it.”
For those who’ve followed Guzman’s journey, his partnership with RAW has long felt like a foregone conclusion.
The Texas-based influencer has has counted CBum among his close friends for several years, and was even introduced to Iacovone by the Canadian powerhouse.
Like a drawn-out rom-com, friendship was how they remained until Iacovone and Bumstead both played a part in lifting 3D from the ashes.
“My relationship with the RAW guys has been organic from day one,” he added. “Years went on before ever talking about doing business together or joining RAW.”
Nevertheless, RAW’s announcement felt more like a homecoming than a fresh acquisition. Guzman has sat at the peak of the social media game for over a decade now, and CBum admitted he was an early subscriber to the 32-year-old’s YouTube channel.
Iacovone also waxed lyrical about Guzman’s longevity, describing him as an “OG” of the health and fitness game.
“Christian’s kind of like the OG in this space,” he said. “So it was pretty unique to be able to meet him and get his perspective from then until now: what’s changed, what hasn’t.
“Anyone who’s stayed relevant for that long in the industry is pretty impressive to me.”
Still in his early 30s, Guzman is hardly a veteran of the space, though he’s certainly one of the more experienced heads in a relatively nascent category.
And he’s looking to leverage every bit of that experience to keep RAW on its upward trajectory.
“I’ve been in the social media game since 2012,” he continued.
“Some of the athletes were probably just, you know, teenagers. I really think I can bring value to the brand and I’m here to help continue the path that they’re on with building their community.”
The Quality Group Factor
There is a potential extra layer to this partnership — one that’s well worth keeping an eye on over the coming months.
Both RAW Nutrition and BUM Energy were recently acquired by The Quality Group for a very healthy sum.
The takeover saw both brands join the ranks of fellow industry heavyweights ESN and More Nutrition under the German giant’s sizable umbrella.
Iacovone, Bumstead, and Matt Jansen all became shareholders of The Quality Group as part of the sale, meaning they’re now partial owners of more brands than ever before.
How does this link back to Christian Guzman? Well, Guzman recently revealed The Quality Group has expressed an interest in adding 3D to its portfolio.
The timing of Guzman’s partnership with RAW could be sheer coincidence, or it could suggest things are progressing behind the scenes.
That’s purely speculation at this point, but all roads do seem to be leading back to The Quality Group.
SEE ALSO: Everything You Need to Know About The Quality Group’s Interest in 3D Energy Drinks
