The Heartwarming Story Behind the Pink GHOST Shaker Collaboration
GHOST has built a legendary reputation as the world’s first lifestyle sports nutrition brand.
Its iconic “be seen” mantra and bullish innovation have seen it resonate with fans across the globe, building a community that few in the space can rival.
Epic collaborations are a cornerstone of that identity. GHOST has a knack for partnering with the candy and cereal brands Americans grew up with, tugging on the right nostalgic heartstrings every time.
But there’s one collaboration more special than most. Since 2021, GHOST has been supporting the Breast Cancer Research Foundation (BCRF) in its efforts to move towards a cure.
That sees the annual release of the pink GHOST shaker, with 100% of net profits donated to BCRF.
Right on cue with Breast Cancer Awareness Month, GHOST is turning protein pink once again for another year of fundraising.
Here’s what you need to know — and how to get your hands on a shaker.
The Pink GHOST Shaker Returns
The pink GHOST shaker comes in two forms:
- “Hero Pink ’25”: An all-pink blender bottle with GHOST’s slogan on the front in white.
- “Warrior Pink ’25”: A blacked-out shaker with pink GHOST branding on the bottle.
The former is sold online and in-store at GNC, while the latter can be picked up from The Vitamin Shoppe.
GHOST is also releasing a “Hyper Pink” stainless steel shaker on its own website and app.
In total, $6 for every shaker sold goes to BCRF to continue funding the world’s most promising research.
How Much Has GHOST Raised So Far?
This will be the fifth year the pink GHOST shaker has been sold in partnership with GNC and The Vitamin Shoppe.
It’s safe to say all three parties have made a significant impact during that time. According to BCRF’s website, GHOST and co. have raised $774,661, funding 15,493 hours of research.
More information on that research is available via BCRF’s platform.
When Are They Dropping?
Both versions of the pink GHOST shaker go live on Wednesday, October 1 — the first day of Breast Cancer Awareness Month.
To paraphrase the immortal words of Mean Girls: On Wednesdays, we shake pink.
SEE ALSO: GHOST and General Mills Collab For Count Chocula Protein Powder
