The YouTube star’s brand, which he founded with fellow internet sensation KSI, once again hit the headlines in recent weeks after New York Senator Chuck Schumer dubbed its energy drink “a serious health concern for the kids it so feverishly targets.”
In a letter to FDA Commissioner Dr Robert Califf, Sen. Schumer wrote: “PRIME is so new that most parents haven’t a clue about it, but it is born from the reels of social media and the enigmatic world of influencers.
“Kids see it on their phones or as they scroll, and they actually need it and the problem here is that this product has so much caffeine in it that it puts Red Bull to shame.
“But unlike Red Bull, this product has one true target market: children under the age of 18, and that is why I am sounding the alarm and asking the FDA to investigate PRIME.”
Defending his product during an episode of Impaulsive, Paul said: “The FDA is not investigating PRIME – as it stands, who knows.”
He added: “I woke up on a Sunday, and I see ‘Senate majority leader Chuck Schumer is urging the FDA to investigate PRIME’, and in my head, I go, ‘what’s going on?’
“We’re obviously FDA compliant in America. Our partners are ninjas in this industry, we’re literally just following the rules.
“We’re doing exactly what we should be doing and are in line with all the FDA guidelines and regulations, and we’re compliant with each country’s different regulations.”
Paul and his co-host Mike Maljak then appeared to suggest in partially redacted segments that lobbyists working on behalf of other brands had paid officials to put pressure on the FDA.
The pair claimed their apparent concerns were nothing but a stunt to drive ‘negative headlines’ and disrupt PRIME’s current market monopoly.
PRIME Energy, released after the initial hydration drink, contains 200 milligrams of caffeine – roughly the same as six cans of Coca-Cola or two Red Bulls.
The product is marketed as not suitable for people under the age of 18.