“Gone in Seconds”: Fans React to Onyx Midnight Black Mayhem
If bets had been placed on Gymshark Onyx Midnight Black selling out, it would’ve been the easiest money you ever made.
Within moments of the launch, every last piece of the limited-edition colorway had vanished.
It took the internet just 19 minutes to snatch up the drop — and that was with access restricted to certain tiers of the loyalty program.
This release was Gymshark’s pocket ace.
While fans were expecting an online restock of Onyx Gray, Carmine Red, and returning favorite Brand Blue, the apparel giant threw a major curveball at the beginning of the week.
Onyx Midnight Black was announced as a top-secret, even rarer fourth colorway — exclusively for “real fans.”
The only surprise, then, is that it took as long as 19 minutes to sell out. Though arguably, it didn’t.
“You just sold out Onyx in 19 minutes,” Gymshark said in an announcement. “More information coming soon.”
The comments section, however, told a different story. Gymshark’s latest post was flooded with frustrated fans claiming Onyx Midnight Black was gone in mere seconds.
Others said they never received their unique shopping link — despite meeting the criteria of being in tiers 2–4.
“So much for an exclusive link,” one fan wrote. “Put it in the cart but sold out when trying to pay.”
“Two minutes in and it sold out on me,” another said.
Resellers Strike Again
Gymshark’s goal was to stop bots and give real customers a fair shot at copping Onyx Midnight Black.
It’s the first time we’ve seen the newly launched loyalty program used for a drop of this scale, and already questions are being raised about how effective it really was.
Sites like eBay and Vinted are loaded with resale listings, while some Tier 4 fans say they were left empty-handed.
Whether all those resale posts are legit is another question entirely. Either way, it’s not a great look for a launch that was supposed to crack down on resellers.
Despite the hiccups, a few people in the comments did celebrate finally landing a piece of Onyx.
Trying to strike the right balance between fairness and exclusivity has been Gymshark’s biggest challenge in this whole saga.
Onyx has long been its most in-demand collection, but this time the hype hit a whole new level.
Curating a system to please everyone proved nearly impossible. Though after all the backlash, it begs the question: could Onyx Midnight Black make a comeback?
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